What are we looking for?
The gold standard researcher is a researcher who has the ability to go beyond the findings and provide strategic advice in terms of implications for the brand or category. This researcher needs to be
- strategic thinker
- have empathy with the Unilever context
- be able to provide fresh ideas and thoughts and have the ability to link up brand/ category issues with consumer understanding.
- Challenging and pro-active
And these qualities need to be consistently evident over and above excellent qualitative skills in moderating. It is not necessarily about experience, it is more about the maturity to understand the problem in the given context and passion to provide the right solutions.